Same word as call the tune:

accompany, attend, call the tune, carry on, chair, chaperon, control, convey, direct, engineer, escort, govern, guide, handle, head, keep, lead, manage, operate, ordain, order, organize, oversee, pilot, preside over, regulate, ride herd on, rule, run, run things, shepherd, steer, supervise, trailblaze, usher, wield baton