Same word as name:
agname, agnomen, alias, appellation, autograph, autonym, brand, cognomen, compellation, denomination, designation, epithet, eponym, flag, handle, head, heading, label, matronymic, moniker, monogram, namesake, nickname, nom de guerre, nom de plume, nomen, patronymic, pen name, pet name, place name, prenomen, proper name, pseudonym, rubric, sign, signature, sobriquet, stage name, style, surname, tag, term, trade name